The Cumnock Tryst

  • Branding

For several years, we’ve been proud to work with The Cumnock Tryst, helping shape their identity. As the festival approached its 10th anniversary, the team wanted to mark this milestone with a brand refresh, focusing on the true spirit of The Cumnock Tryst: the joy of music and the proud sense of community, both of which flow from the festival’s founder, Sir James MacMillan.

The Cumnock Tryst – logo
Sheet music on a stand, in front of a musician. The piece is entitled "Our Stories – CYMT"
A grid of 12 spreads from The Cumnock Tryst brand guidelines

Working alongside Keith Dodds, we redrew and simplified the existing logo, and introduced a new visual language that allows for greater versatility, balanced with a recognisable consistency. Whether collaged, overlaid, or used as dynamic frames for imagery, these new graphics give the brand a playful, adaptable feel. 

The refreshed branding reflects the festival’s growth while staying true to its roots as it moves into an exciting new chapter.

Design collaboration: Keith Dodds