Master Fishmonger Standard
- Website
The Fishmongers’ Company has upheld standards in fish trading for more than 700 years. The Company created a certification scheme – The Master Fishmongers Standard – to celebrate professional excellence and encourage the public to support their local fishmongers.
We designed and developed a vibrant and responsive WordPress site to launch the scheme, explain the benefits clearly and encourage interest from fishmongers to pursue certification.
The website features an interactive pre-application quiz, helping fishmongers to opt for the ideal certification level for their business.
A searchable database showcases accredited fishmongers, and presents them on an easy-to-use interactive map.
Brand design: Freytag Anderson
Additional technical development: Papertank