Intelligent Capital
- Branding
Intelligent Capital provides individuals and businesses with professional, principled and clear financial advice. They came to Bauholz to design a brand that expressed their values of clarity and thoughtfulness, along with the friendliness and approachability of their team
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The logo makes subtle use of the six repeated vertical lines in their name to create a financial graph device. and forms a strong, rational basis for the brand.
These lines become flexible branding components that can be used for quotation marks, heading devices, website navigation buttons, etc.
