Intelligent Capital

  • Branding

Intelligent Capital provides individuals and businesses with professional, principled and clear financial advice. They came to Bauholz to design a brand that expressed their values of clarity and thoughtfulness, along with the friendliness and approachability of their team

Logo design for Intelligent Capital
Duotone image of a woman looking out across a lake, surrounded by hills

The logo makes subtle use of the six repeated vertical lines in their name to create a financial graph device. and forms a strong, rational basis for the brand.

These lines become flexible branding components that can be used for quotation marks, heading devices, website navigation buttons, etc.